1. Overview
Nu Holdings Ltd. (commonly known as Nubank) is a leading Brazilian fintech and digital neobank, founded in 2013 and headquartered in São Paulo. It provides digital banking services—credit cards, digital accounts, personal loans, and more—primarily through its mobile platform. Nubank has disrupted traditional banking across Latin America with low fees, user-friendly design, and mobile-first delivery. It is now one of the largest financial services firms in the region by customer base and valuation. The company has received backing from high-profile investors such as Sequoia Capital, Goldman Sachs, Tiger Global, QED Investors, and Berkshire Hathaway.

2. Most Recent Earnings (Q2 2025)
In Q2 2025, Nubank reported net income of $637 million (a 42% year‑over‑year increase) and revenue of $3.7 billion (up 40% YoY) . Adjusted EPS stood at $0.14, beating consensus estimates (~$0.13) . Analysts had anticipated more modest revenue (~$3.2 billion), so the results beat expectations . The company guided toward deeper engagement with its existing client base rather than focusing solely on new customer acquisition. Loan book grew sequentially by 8% to $27.3 billion; return on equity remained strong at 28%; early delinquency ratios improved slightly .
3. Company History, Founding & Operations
Nubank was founded in 2013 by David Vélez, Cristina Junqueira, and Edward Wible, with a mission to dismantle high‑fee, bureaucratic banking models in Latin America . Headquartered in São Paulo, it expanded quickly across Brazil and entered Mexico (2019) and Colombia (2020), growing into the largest digital bank outside Asia . Its product portfolio spans credit cards (no fees), NuConta (a digital account), personal loans, rewards, investments, insurance, and even eSIM travel solutions . Early funding came from round‑A investments by Sequoia, Kaszek, QED, Tiger Global, and others; later, Tencent and Berkshire Hathaway invested significantly .
4. Market & Growth Context
Nubank operates in the Latin American digital banking and fintech sector. As of mid‑2025, it serves over 123 million customers across Brazil, Mexico, and Colombia . In 2023 alone, it achieved over $8 billion in revenue and in excess of $1 billion in net profit, highlighting its scalability and operational efficiency . The Latin American fintech market headroom remains significant, with strong expectations for continued customer onboarding and digital financial services penetration.
5. Competitors
Nubank competes with both traditional banks (like Itaú, Bradesco, Banco do Brasil) and emerging digital players (e.g., Revolut, Chime, Monzo). It stands out by being profitable and listed—uncommon traits among neobanks—making it a benchmark for fintech valuations .
6. Differentiation
Nubank’s key differentiators:
- Mobile-first, fee-free banking experience with real-time controls and transparency.
- Market leadership in Latin America, both by customer base and financial performance.
- Operational profitability, with high interest margins and scalable growth, unlike many other unprofitable neobanks .
7. Management Team
- David Vélez – Co‑founder & CEO, the driving visionary behind Nubank’s disruptive strategy .
- Cristina Junqueira – Co‑founder and Chief Growth Officer, instrumental in shaping the company’s inclusive ethos and executive culture .
- (Third member not detailed in recent sources—Edward Wible is co‑founder but not actively discussed in leadership context.)
8. Financial Performance (2019–2025)
Over the past five years, Nubank has exhibited robust revenue and earnings growth, transitioning from a rapidly scaling startup to a profitable fintech leader.
- Revenue surged from low hundreds of millions to over $8 billion in 2023, followed by even stronger momentum in 2025 with $3.7B in just Q2, reflecting an ~85% annualized growth rate since 2021 .
- Net income turned positive in 2023 (~$1B), rising further to $637M in Q2 2025 (42% YoY) .
- Operational efficiency improved sharply, with efficiency ratio dropping to ~28.3% .
- The balance sheet is solid with growing loan portfolio ($27.3B in Q2) and robust ROE (~28%) .
9. Bull Case
- Rapid customer growth across Latin America with deepening engagement.
- Proven path to profitability, strong margins, and operational efficiency.
- Valuation upside supported by Wolfe Research raising target price to $17 (vs current ~$12), signaling investor confidence .
10. Bear Case
- Macroeconomic or credit risk in emerging markets could hurt asset quality.
- Intense regulatory or competitive pressures; established banks may respond aggressively.
- Share price volatility, and any slowdown in growth could impact valuations.
11. Analyst Highlights
- Wolfe Research upgraded its target to $17 with an “Outperform” rating, based on projected EPS growth .
- CITI analysts praised the Q2 results for exceeding profit and margin expectations

The stock is in a stage 4 bearish markdown on the monthly and weekly charts, with support in the $10 range, but the daily chart is in stage 2 markup (bullish) meaning the near term move is to the higher spot at $14 range.
I believe the stock will consolidate in the $10 – $15 range in the short to medium term and will be range bound.