Executive Summary:
Klaviyo is a marketing automation platform that helps businesses personalize customer experiences across email, SMS, mobile push notifications and more. Founded in 2012, the company empowers businesses to leverage their own data to create targeted marketing campaigns that drive sales. Klaviyo integrates with popular e-commerce platforms like Shopify and offers built-in AI, automation, and analytics to optimize marketing efforts.
Klaviyo achieved a total revenue of $210 million, reflecting a year-over-year growth of 35%. They reported a negative EPS of $0.05 which was in line with analyst forecasts.
Stock Overview:
| Ticker | $CRM | Price | $9.07 | Market Cap | $247.29B |
| 52 Week High | $263.43 | 52 Week Low | $126.34 | Shares outstanding | 968M |
Company background:
Klaviyo, founded by Andrew Bialecki and Ed Hallen, designed specifically for e-commerce businesses. Klaviyo’s platform allows businesses to collect customer data across various touchpoints and leverage that data. They also offer a customer data platform (CDP) that helps businesses unify their customer data from various sources.
Klaviyo integrates with popular e-commerce platforms like Shopify, BigCommerce, and Magento, making it easy for businesses to get started. The company boasts a user-friendly interface and offers built-in AI, automation, and analytics to help businesses optimize their marketing efforts. With over 146,000 businesses using their software, Klaviyo has become a leader in the e-commerce marketing space.
Klaviyo faces competition from established marketing automation platforms like Mailchimp and HubSpot, which offer a wider range of marketing tools beyond just email and SMS. They compete with e-commerce marketing specialists like Drip and Omnisend who offer similar features tailored specifically for the e-commerce market. Despite this competition, Klaviyo has carved out a niche for itself by focusing on deep integrations with e-commerce platforms and providing a user-friendly platform designed for data-driven marketing. The company is headquartered in Boston, Massachusetts.
Recent Earnings:
- Revenue and Growth: Klaviyo’s revenue reached $210 million, reflecting a healthy year-over-year growth of 35%. This exceeded analyst expectations who had predicted revenue around $190 million.
- EPS and Growth: Klaviyo is not yet profitable and reported a negative EPS of $0.05 for the quarter. This was in line with analyst forecasts, indicating that the company’s losses were within expectations.
The Market, Industry, and Competitors:
Klaviyo’s market is expected to reach $51.6 billion by 2030, according to Grand View Research, with a Compound Annual Growth Rate (CAGR) of 14.6% from 2023 to 2030. This growth is driven by several factors, including the rising adoption of omnichannel marketing strategies, where businesses connect with customers across multiple channels. The need for businesses to personalize customer experiences in order to stay competitive is a major driver of growth in this market. As businesses collect more customer data, they look for tools like Klaviyo to leverage that data to create targeted marketing campaigns that resonate with their audience.
Unique differentiation:
Established players like Mailchimp and HubSpot offer a wider range of marketing tools beyond email and SMS. These platforms cater to businesses with diverse marketing needs, encompassing social media management, content marketing, and marketing automation across various channels. While Klaviyo excels in e-commerce marketing, businesses with broader marketing goals might find these comprehensive platforms more suitable.
E-commerce marketing specialists like Drip and Omnisend pose a more direct threat. These platforms share Klaviyo’s focus on e-commerce but offer features specifically tailored for online stores. Drip excels in behavior-based automation, helping businesses personalize campaigns based on customer actions. Omnisend boasts strong omnichannel capabilities, allowing businesses to create cohesive marketing campaigns across email, SMS, push notifications, and even web push notifications. Despite this competition, Klaviyo differentiates itself through deep integrations with e-commerce platforms, a user-friendly interface, and a focus on data-driven marketing. They cater to businesses who prioritize these aspects for their e-commerce marketing efforts.
- Deep Integrations with E-commerce Platforms: Klaviyo offers seamless integrations with popular platforms like Shopify, BigCommerce, and Magento. This makes it easy for e-commerce businesses to set up and leverage Klaviyo’s features without complex workarounds.
- User-Friendly Platform: Klaviyo boasts a user-friendly interface that is designed to be easy for marketers of all technical skill levels to use. This is a major advantage compared to some competitors that can have a steeper learning curve.
- Focus on Data-Driven Marketing: Klaviyo emphasizes leveraging customer data to create targeted marketing campaigns. Their platform offers built-in AI, automation tools, and analytics to help businesses personalize their marketing efforts and optimize campaign performance. This data-driven approach resonates with businesses seeking to extract maximum value from their customer data.
Management & Employees:
Andrew Bialecki (Co-founder and CEO): Bialecki oversees the entire company and brings expertise in technology and business leadership. Prior to Klaviyo, he held engineering positions at various software companies.
Ed Hallen (Co-founder and Chief Product Officer): Hallen leads product development and brings a deep understanding of the e-commerce marketing landscape. He previously held various roles within Klaviyo before returning to focus on product strategy.
Financials:
Klaviyo reached $472.7 million, reflecting significant growth. This momentum continued in 2023 with revenue reaching an estimated $698.1 million, representing a year-over-year growth of 48%. Looking at the most recent quarter of 2024, they reported revenue of $210 million, indicating a healthy 35% increase compared to the same period in 2023.
Klaviyo reported net losses in 2021 and 2022, although the losses decreased year-over-year. Their focus on revenue growth suggests they are prioritizing market share and customer acquisition over immediate profitability.
Klaviyo likely has a strong cash position due to their successful fundraising rounds.
Technical Analysis:
The stock is reversing off the lows in the $21 zone on the monthly chart (stage 4 decline), and on the weekly chart is in stage 1, consolidation, neutral. On the daily chart, the uptrend (stage 2 mark up) is more prominent, with early momentum signs from the RSI and MACD pointing upwards. A good stock to move in for the long term (18+ months), but in the short term a move to $25 is likely.
Bull Case:
Rapid Growth Market: Klaviyo operates in the marketing automation software market, which is expected to see significant growth in the coming years due to the rise of e-commerce and the increasing importance of omnichannel marketing. This rising tide could lift all boats, including Klaviyo.
Strong Revenue Growth: Klaviyo has demonstrated impressive revenue growth historically, exceeding analyst expectations in their most recent quarter. This trend suggests they are effectively capturing market share and expanding their customer base.
Potential for Profitability: While not currently profitable, Klaviyo’s high revenue growth suggests they are on track to achieve profitability in the near future. This could lead to a significant increase in their stock price.
Bear Case:
High Valuation: Despite not being profitable yet, Klaviyo has a high valuation based on its current revenue. This means the stock price could be susceptible to a correction if the company fails to meet aggressive growth expectations.
Focus on E-commerce: Klaviyo’s focus on e-commerce marketing limits their addressable market compared to more general marketing automation platforms. If e-commerce growth slows down, it could negatively impact Klaviyo’s overall performance.
Data Privacy Concerns: Increased regulations and consumer concerns around data privacy could limit Klaviyo’s ability to collect and leverage customer data, hindering their core functionalities.
